The brand of Amsterdam-based designer Daniëlle Cathari is built upon the foundation to deconstruct fashion as a whole, aiming to mindfully color outside the lines of the fashion system and bending some (unwritten) rules along the way.
Cathari’s work plays upon the concept of ‘complementing contrasts’ explored through design and the creative vision by subversively repurposing classic design, bringing forward a feel of nostalgia. Unexpected twists and deconstruction – either subtly or obviously elaborated through design – is rooted in the brand’s
DNA and brings a playful take on tailored essentials that celebrates femininity as much as it does comfort.
With the debut of her label in 2018, she unveiled her creative methodology by interfusing straightforward athleisure and an elevated aesthetic.
Cathari became the first student to win the VFiles runway show at New York Fashion Week in 2017, subsequently leading to an adidas Originals collaboration that saw her uniquely deconstructed tracksuits instantly sell out, giving the designer widespread acclaim.