INTRODUCING WOOLRICH BY DANIËLLE CATHARI SEASON 1

Amsterdam-based designer Daniëlle Cathari, known for her playful subversion and reconstruction of fashion’s norms, has embarked on a multi-season partnership with iconic outdoor brand Woolrich.

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It began with a visit to Woolrich’s extensive archive in Bologna, Italy, in October 2020. While browsing, Cathari stumbled upon an outdated label for The Woolrich Woman — a former Woolrich line tailored for the everyday modern woman.
Left untouched for over 40 years, the relic had come adrift amidst Woolrich’s history. Inspired by its symbolism, the collaborators took the lost label as a point of departure for The Woolrich Woman’s revival, led by Daniëlle Cathari.

The new generation of The Woolrich Woman goes hand in hand with Daniëlle Cathari’s own coming-of-age journey towards carving out her niche within the fashion industry. Drawing on this personal trajectory, Daniëlle Cathari turns The Woolrich Woman into a relatable contemporary character, fostering unity among women walking their own independent paths.

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