THE WOOLRICH WOMAN BY DANIËLLE CATHARI

The ongoing partnership began with the Amsterdam-based designer visiting Woolrich’s extensive archive in Bologna, Italy, in October 2020. While browsing through vintage garments and advertising campaigns, Cathari stumbled upon an outdated label for The Woolrich Woman — a former Woolrich line tailored for the everyday modern woman — which immediately caught her eye. Its symbolism was a starting point for The Woolrich Woman’s revival, which already came to life with a first collection for the past Fall/Winter season and now shows again in the new Spring/Summer collection.

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“Made for Fun”
A vintage Woolrich radio script from 1987 called “Made for Fun”, describing different outdoor sceneries: cool, misty mornings in the mountains, warm, cozy evenings at your favorite hangout and ending with "…made for active people who know where to find the fun", set the mood for the capsule. A scrappy piece of paper for some, the start of a concept for others (in this case Cathari, obvi). The collection features garments that mix colors and asymmetries to shape a cheerful sense of elegance. This radio script, but most of all the playful essence that it embodies, deeply influenced this hybrid collection of classic outdoors styles and repurposed materials, making it indeed perfect for those days spent in the mountains and the women who find their fun there!

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